Transforming brands in a sea of change
With more than 20 years of engaging audiences through content and products, I help brands reframe and execute new strategies around the one source of truth: your audience.
My Services
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Does your brand convey what you want it to? Is your product meeting your customer’s needs? I deliver quick, actionable insights through user studies with complete recommendation readouts.
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Your unique offering and voice should be consistent (and clear!) at every touchpoint.
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One size doesn’t fit all. With your business goals in mind, I’ll help you map and prioritize your customer journey and engagement strategy, from first touch to conversion and loyalty.
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Bring me your difficult stakeholders and bottlenecks! I lead collaborative cross-functional teams to align, execute and take ownership of the return.
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Creative nuances matter. I may use AI to research and scale, but make sure we’re still creating for humans.
Testimonials
"Tina adeptly shifts focus from detailed, team-level execution to broad, strategic planning, ensuring both immediate and long-term objectives are met with precision and insight."
Jaimie Clark, VP SEO Centerfield Media (formerly The New York Times)
"She built her own team of product and UX designers from the ground up. She is able to ask pointed questions to really understand and get to the bottom of a problem."
Laryssa Jardine, CPO RateQuote
"Her people-centric approach fosters a positive team culture, making everyone feel valued and motivated."
George Huang, Senior Product Manager Centerfield Media