Holistic audience engagement
Technologies and media are rapidly evolving. I lead end-to-end content & product strategies around the one source of truth: your target audience.
My Services
In today’s oversaturated digital spaces, your audience is hungrier than ever for real unique value. Grow and evolve your brand with tailored content-to-product strategies, rooted in your business goals.
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Have your audience’s needs changed? Get quick, actionable insights through customized user studies with contextual recommendations.
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Is your brand conveying how great you are? Forge a relationship with your audience and reinforce it at every touchpoint.
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Think beyond transaction. Map and prioritize your customer journey and engagement strategy, from first touch to conversion and loyalty.
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Bring me your difficult stakeholders and bottlenecks! Enable your collaborative, cross-functional team to align, execute and take ownership of the return.
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Creative nuances matter. Leverage AI to research and scale, but make sure you’re still creating for your human audience.
Working with me is like…
"Tina adeptly shifts focus from detailed, team-level execution to broad, strategic planning, ensuring both immediate and long-term objectives are met with precision and insight."
Jaimie Clark, Director SEO & GEO, CNN
"From writing to operating a digital site/product, Tina also drove strategic thinking and cross-functional leadership. She pushed the team to deeply consider why users will (or won't) connect with a brand. This was key in helping us succeed in a competitive industry."
John Busby, CMO, Centerfield Media
"What I sincerely enjoyed about working with Tina was her thorough approach, asking relevant and smart questions about the task at hand…always in the vein of ‘let’s really unpack this’ — it was very much appreciated."
Brad Dunshee, SVP Marketing, WISEcode