Holistic audience engagement
Technologies and media are rapidly evolving. I lead end-to-end content & product strategies around the one source of truth: your target audience.
My Services
In today’s oversaturated digital spaces, your audience is hungrier than ever for real unique value. Grow and evolve your brand with tailored content-to-product strategies, rooted in your business goals.
-
Has your audience changed? Is your product still meeting their needs? Get quick, actionable insights through customized user studies with contextual recommendations.
-
Is your brand saying what you mean? When done right, your brand forges a relationship with your audience. Reinforce it at every touchpoint.
-
Think beyond transaction. Map and prioritize your customer journey and engagement strategy, from first touch to conversion and loyalty.
-
Bring me your difficult stakeholders and bottlenecks! Enable your collaborative, cross-functional team to align, execute and take ownership of the return.
-
Creative nuances matter. Leverage AI to research and scale, but make sure we’re still creating for humans.
Working with me is like…
"Tina adeptly shifts focus from detailed, team-level execution to broad, strategic planning, ensuring both immediate and long-term objectives are met with precision and insight."
Jaimie Clark, Director SEO & GEO, CNN
"From writing to operating a digital site/product, Tina also drove strategic thinking and cross-functional leadership. She pushed the team to deeply consider why users will (or won't) connect with a brand. This was key in helping us succeed in a competitive industry."
John Busby, CMO, Centerfield Media
"What I sincerely enjoyed about working with Tina was her thorough approach, asking relevant and smart questions about the task at hand…always in the vein of ‘let’s really unpack this’ — it was very much appreciated."
Brad Dunshee, SVP Marketing, WISEcode