Transforming brands for 20+ years
I help define and operationalize end-to-end content strategies, from first touch to conversion and loyalty.
What I do
There is no “one size fits all.” With experience across industries and platforms, I’ll help grow and evolve your business with tailored marketing-to-product strategies.
Humans are behind every data point, and I want your audience, team and stakeholders to find joy in the execution.
-
Everything starts and ends with the user. Assess your brand’s messaging along your whole engagement cycle to identify gaps and opportunities.
Example services:
Competitive audit
Customer journey map
User studies
Contextual cross-channel strategy
-
It’s the details that drive action and build loyalty. The right content and experience delivers what your brand promises.
Example services:
Brand positioning
End-to-end messaging audit
Style & voice development
Content creation & production
Product definition
Measurement plan
-
Process should never get in the way of your goals. Execute with efficiency, eliminating hurdles and getting the best out of your team.
Example services:
Cross-functional project management
Process optimization
Org & team plan
Testimonials
"Tina adeptly shifts focus from detailed, team-level execution to broad, strategic planning, ensuring both immediate and long-term objectives are met with precision and insight."
Jaimie Clark, VP SEO Centerfield Media (formerly The New York Times)
"She built her own team of product and UX designers from the ground up. She is able to ask pointed questions to really understand and get to the bottom of a problem."
Laryssa Jardine, CPO RateQuote
"Her people-centric approach fosters a positive team culture, making everyone feel valued and motivated."
George Huang, Senior Product Manager Centerfield Media